Value Proposition:  Engaging Little White Dog inc should be Net Free as incremental monetary proceeds delivered should significantly exceed our success fee.  If there is a engagement you would like to discuss, please give us a call at (203) 856-4267 or email

Prior Engagements

  • Sourcing, Negotiating, and Integrating entrepreneurial entities ranging from $250k to $5 million for a consumer products e-commerce platform.  The acquisitions enabled SCS Direct Inc. to efficiently enter new market categories and fortify existing product lines.  The transactions were creatively structured to maximize the value to the acquired entity, while minimizing future risk for SCS Direct Inc.
    • Acquisitions included Houseware Companies: CucinaPro, Camerons Products, Kuissential, Fasta Pasta, Obentec (Bentology) and Cook’s Choice.  Baby Product Companies: Itzbeen, MD Moms, SVAN.
  • LWD oversaw CMO responsibilities, including the lead generation and customer acquisition, for Pop Culture Vault, Beyond The Cage, and The Merrick Mint.
    • Created Direct Response TV commercials, analyzed media plans, developed upsell streams, and integrated CRM Systems (Infusionsoft, Sugar).
  • Managed Google Adwords Grant program pro bono for national non-profit.
    • Created campaign focused on alternative aspect of non-profit which increased clicks in excess of 500% at a lower CPC than prior campaigns.
  • Uncovered underutilized assets to improve online on-demand strategy for a subscription-based, rapidly growing public company.
    • Recommended the implementation of location-based SEO optimized websites to capture share in local service markets. Projected front page of Google organic results for 50% of major ‘Service + Town name’ keywords within 12 months.
  • Valuation analysis for a multi-channel consumer products company.
    • Created market feasibility studies to evaluate private equity transactions (alternative grilling industry; bariatric equipment industry).
  • Improved low pay rates, low retention, and low credit card usage for direct response continuity programs.  
    • Designed a contest to engage consumers and incentivize credit card usage to increase payments.  Retention improved as credit card usage increased from 28% to 49%.
  • Collaborated with independent companies to create new products from ideation to market launch.
    • Maximized revenues of existing products through multichannel marketing, as well as, the creation of complementary merchandise.
  • Sold an Internet based business for $4.6 million.