Value Proposition:  Engaging Little White Dog inc should be Net Free as incremental monetary proceeds delivered should significantly exceed our success fee.  If there is a engagement you would like to discuss, please give us a call at (203) 856-4267 or email brian@LittleWhiteDoginc.com

Prior Engagements

  • Uncovering underutilized assets to improve online on-demand strategy for a subscription-based, rapidly growing public company.  Implementing location-based SEO optimized websites to capture share in local service markets.  Projecting front page of Google organic results for 50% of major ‘Service + Town name’ keywords by the end of 2019.
  • Sourcing, Negotiating, Acquiring and Integrating entrepreneurial entities ranging from $250k to $5 million for e-commerce platform. Transactions were creatively structured to maximize the value to the acquired entity, while minimizing future risk for SCS Direct Inc.
    • Acquisitions included Houseware Companies: CucinaPro, Camerons Products, Kuissential, Fasta Pasta, Obentec (Bentology) and Cook’s Choice.  Baby Product Companies: Itzbeen, MD Moms, SVAN.
  • LWD oversaw CMO responsibilities, including the lead generation and customer acquisition, for Pop Culture Vault, Beyond The Cage, and The Merrick Mint.
    • Created Direct Response TV commercials, analyzed media plans, developed upsell streams, and integrated CRM Systems (Infusionsoft, Sugar).
  • Improved low pay rates, low retention, and low credit card usage for direct response continuity programs.  We designed a contest to incentivize credit card usage and increase payments.  Retention improved as credit card usage increased from 28% to 49%.
  • Collaborated with independent companies to create new products from ideation to market launch.
  • Maximized revenues of existing products through multichannel marketing, as well as, the creation of complementary merchandise.
  • Valuation analysis for a multi-industry consumer products company.
  • Created market feasibility studies to evaluate private equity transactions (alternative grilling industry; bariatric equipment industry).
  • Sold an Internet based business for $4.6 million.