How much of the 2019 CyberMonday increase is due to calendar shift? The initial 2019 numbers look fantastic, but the 16%-17% growth is significantly overstated, in my opinion, as the majority of the increase is due to the shift in calendar and shorter 2019 holiday shopping window. CyberMonday 2019 occurred on December 2nd, with only 22 days remaining until Christmas Eve, while in 2018 CyberMonday was November 26th, which left 28 days until Christmas Eve. Overall year-over-year total holiday sales growth may be up, but the increase will likely only be in the low to mid single digits.

From BusinessInsider:

Online spending on Cyber Monday soared nearly 17% year-over-year to $9.2 billion, with shoppers spending about $11 million ever minute during peak hours, according to preliminary data from Adobe Analytics.

$3 billion of Cyber Monday’s online sales were completed through a smartphone, which represents a 46% increase over last year’s smartphone-based purchases.

The spending totals make Cyber Monday 2019 the biggest online spending day in US history. Black Friday‘s online sales, by comparison, totaled $7.4 billion, according to Adobe. Online sales also totaled $7.4 billion on the Saturday and Sunday after Black Friday. Since December 1, the 2019 holiday season overall has generated $72.1 billion online, representing growth of more than 16%.


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