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Seventh Successful Transaction Sourced by Little White Dog inc for SCS Direct Inc in the Past Two and a Half Years

SCS Direct Inc. Increases Housewares Portfolio With the Purchase of Kuissential

Connecticut Company Acquires Specialty Kitchen and Coffee Housewares Brand

TRUMBULL, CT–(Marketwired – March 01, 2016) –  SCS Direct Inc., a consumer products company based in Trumbull, CT has recently announced the purchase of Miami-based, specialty housewares company Kuissential.

Established in 2011, Kuissential is known for offering high quality and innovative coffee products and kitchenware at a reasonable price. The brand’s unparalleled customer service, through direct, open dialogue with consumers continue to attract a loyal customer base.

In 2015, Kuissential created a successful Kickstarter campaign to raise funds for the production of a patented manual coffee grinder known as the EvenGrind 2.0. This new manual burr grinder is designed to yield a much more consistent coffee grind size at a fraction of the price of electric conical burr grinders. The Kuissential line also includes specialty kitchenware and coffee gadgets such as Milk Frothers, Coffee Drippers, French Presses, Juice Extractors and Bread Machines.

Howard Greenspan, President of SCS Direct Inc. stated, “I was attracted to the business because of its superior product line and how they perfectly complement our existing housewares portfolio. SCS Direct plans to further the brand’s mission of exemplary customer experience and integrate into the continuously evolving market of coffee consumers.”

Greenspan’s plans for Kuissential include furthering the functionality and enhancing the look of the EvenGrind 2.0 prior to its launch; upgrading product packaging of the entire line; enhancing brand awareness and offering this formerly “internet-only” product line to national retailers in order to expand to a mass consumer base.

The former owners of Kuisssential, Alex Cacciamani and Andres Fernandez commented on the sale:

“SCS Direct understands Kuissential’s vision and commitment to customer satisfaction. We feel they are the perfect team to grow the Kuissential brand to the next level,” said Alex Cacciamani.

Andres Fernandez added, “I’m very proud about what we were able to accomplish with Kuissential and grateful for all the help received along the way. While it was a difficult decision to move on to new projects, we know we found a perfect new home for Kuissential with SCS Direct.”

SCS Direct’s arsenal of housewares products are growing rapidly. In addition to Kuissential, the company owns several best-selling houseware brands such as Camerons Products, CucinaPro, Good Cooking, D’Eco, Fasta Pasta and Simple Cups.

The Kuissential transaction was sourced and negotiated by Little White Dog Inc. based in Norwalk, CT. Kuissential is SCS Direct’s seventh successful transaction in the past two and a half years, including CucinaPro, Camerons Products, Fasta Pasta, MD Moms, Svan and Itzbeen Innovated. Little White Dog continues to search for additional strategic partners with proprietary, quality products and strong retail distribution that can enhance SCS Direct’s platform.

Link to Press Release:

Little White Dog is proud to announce SCS Direct’s purchase of CucinaPro.  This is the sixth transaction Little White Dog inc has sourced for SCS Direct Inc in the past two years.  Official Press Release is below:

SCS Direct Inc. Expands Housewares Offerings with the Purchase of CucinaPro

Connecticut Company Acquires Specialty Ethnic Housewares Line


(TRUMBULL, CT) –SCS Direct Inc., a consumer products company based in Trumbull, CT has recently announced the purchase of Cleveland-based, niche specialty housewares company CucinaPro.

Established in 2005, CucinaPro is a company that was born out of the love of gourmet cooking from around the world. The company offers specialty ethnic housewares products of Scandinavian, French, Italian, Chinese and Mexican decent. The vast variety of products provide an affordable option for people looking to expand their cooking horizons. CucinaPro not only provides consumers the opportunity to cook specialty ethnic dishes that they have always wanted to try, but also the best gadgets and tools for traditional cooking.

Touted as the Number One U.S. distributor of the best-selling pasta maker, the Italian Imperia Pasta Machine, CucinaPro also offers specialty electrics and culinary tools and gadgets of all kinds. From pasta makers, to Pizzelle, Crepe and Ebelskiver Makers; or Bubble Wafflers, Tortilla Makers and Pierogi Trays, CucinaPro has a product to suit every cooks need.

Howard Greenspan, President of SCS Direct Inc. stated, “The acquisition of CucinaPro is the perfect complement to our growing housewares product portfolio. I am pleased to expand our retail penetration and online offerings to fill this very special niche market.”

Greenspan’s plans for the brand include increased retail penetration, heightened brand awareness and enhanced product packaging. While the product line is currently available for purchase in major retailers nationwide as well as on Amazon, Greenspan plans to increase online retail sales through overhauling the company’s existing website,, to include shopping cart functionality.

SCS Direct’s arsenal of housewares products are growing rapidly. In addition to CucinaPro, the company owns several best-selling houseware brands such as Camerons Products, Good Cooking, D’Eco, Fasta Pasta and Simple Cups.

The CucinaPro transaction was sourced and negotiated by Little White Dog Inc. based in Norwalk, CT. CucinaPro is SCS Direct’s sixth successful transaction in the past two years, including Camerons Products, Fasta Pasta, MD Moms, Svan and Itzbeen Innovated. Little White Dog continues to search for additional strategic partners with proprietary, quality products and strong retail distribution that can enhance SCS Direct’s platform.

For the original version on PRWeb visit:

SCS Direct Inc Acquires Itzbeen Innovated Inc

Creator of the Pocket Nanny – The Award Winning Gadget Making Life Easier For Thousands of New Parents

Itzbeen Innovated Inc, developer of the award winning Itzbeen Pocket Nanny, was recently acquired by SCS Direct Inc, a consumer products company based in Milford, CT.  The Itzbeen Pocket Nanny is a simple to use, must for have item for parents of newborns and has won a prestigious JPMA Innovation Award, as well as the iParenting Media Award for Best New Product.

The Pocket Nanny has helped thousands of sleep-deprived parents remember important baby care tasks.  This clever device keeps track of when baby last napped or ate or had a diaper change, so new parents do not have to rely on their memory.  It features one-touch timers that count up since the last changing, feeding, napping, as well as, optional alarms and a soft glow nightlight. The Pocket Nanny can be found at Amazon, Babies-R-Us, buybuyBaby and numerous other retailers.

“I look forward to seeing the next chapter of Itzbeen unfold and do great things with SCS Direct,” stated Greg Sheldon, founder of Itzbeen Innovated.  “I’m also looking forward to developing future products together.”

The merger of Itzbeen Innovated with SCS Direct Inc strengthens the growing baby product sector that SCS has been building over the past several years, including Little Sprout Feeding Cups, Flyebaby infant airplane seat, and the Lullaby Light Cube portable Travel Soother.  “We can’t wait to see what the future holds,” beams SCS Direct Owner Howard Greenspan.  “It’s a terrific partnership and introduced many mutually beneficial synergies for both companies.”

The Itzbeen Innovated Inc. transaction was sourced and negotiated by Little White Dog Inc based in Norwalk, CT (, the exclusive M&A representative of SCS Direct.  Little White Dog continues to search for additional strategic partners with proprietary, quality products and strong retail distributions that can enhance SCS Direct’s platform.

SCS Direct Inc. is a product development company and creator of best selling brands that include:  Flyebaby, Ride Along Dolly, Simple Cups, Deco, Good Cooking and numerous others.  SCS products are featured in countless independent stores and mass retailers such as William Sonoma, BJs Warehouse, Bed Bath and Beyond, ToysRus and many more.


link to official press release

Little White Dog Inc is please to announce the strategic acquisition of Camerons Products, a leading wholesaler of Barbeque and Smoking accessories based in Colorado Springs, Colorado, by SCS Direct Inc.  Camerons Products has sales relationships with nearly 6,000 outlets and has developed barbeque and smoking accessories since 1986.

SCS Direct Inc., a rapidly growing consumer products company, retained Little White Dog Inc ( as its exclusive M&A representative to search for a strategic partner with proprietary, quality products and strong retail distribution.  Little White Dog Inc began the search in March, 2013 with a preliminary look at thousands of companies, followed by a deeper dive into several hundred before finding suitable candidates. Camerons Products strong reputation and extensive distribution network built over 25 years by Chris and Ann Malone, is an optimal strategic fit for SCS Direct Inc.  In addition, Chris’ and Ann’s expertise will add tremendous value to the SCS platform.

SCS Direct Inc ranked #296 (#14 in retail) on the 2012 Inc 500 List of America’s Fastest Growing Companies.  SCS Direct Inc is please to welcome Chris and Ann Malone, as well as Camerons Products other employees to SCS.

Below is a link to the official PR:

SCS Direct Inc. Acquires Camerons Products

Going into 2013, I set the goal of reading twenty books and through the end of July I have completed twenty-five.  My top 7, as well as my entire 2013 reading list, is outlined below (basically in the order they were read).  I highly recommend the top seven. as each is a fun, thought provoking, and worthwhile read.

Top 7 Books so far for 2013

2013 Reading List

3D Printing

  • Makers, The New Industrial Revolution; by Chris Anderson  -Genuinely fun, fast read.  See Makers review.
  • Fabricated, The New World of 3D Printing; by Hod Lipson an Melba Kurman – Well done book with lots of worthwhile information.  There is less cheerleading than Makers, with more meat about future 3D printing areas including Bioprinting, Food processing and environmental.
  • Additive Manufacturing, 3D Printing, and the Coming Stock Market Boom; by Dr Alexander Elder – Short blurb which gives solid background info on 3D and also discusses the few 3D printing companies that are public.
  • 3D Printing: The Next Technology Gold Rush – Future Factories and How to Capitalize on Distributed Manufacturing by Christopher D Winnan
  • It Will Be Awesome If They Don’t Screw It Up: 3D Printing, Intellectual Property, and the Fight Over the Next Great Disruptive Technology, by Michael Weinberg – Short white paper (30 pages) mainly concerning Copyrights, Patents, and trademarks with respect to 3D printing.
  • What’s The Deal with Copyright and 3D Printing, by Michael Weinberg – Another short paper (30 pages)
  • From Bits to Pieces: The Business Innovation of 3D Printing, by Peter Keen – Discusses 3d printing for larger corporations.
  • The Tinkerers: The Amateurs, DIYers and Inventors Who Make America Great, by Alec Foege – Not about 3D printing, but celebrates the American innovative spirit.

Non 3D Printing

  • The Darvis System for Stock Market Profits, by Nicholas Darvis
  • The Icarus Deception, by Seth Godin
  • The Physics of Wall Street, by James Owen Weatherall
  • Radical Openness: Four Unexpected Principles For Success, by Don Tapscott and Anthony Williams
  • Contagious: Why Things Catch On, by Johan Berger
  • The Power of Starting Something Stupid: How To Crush Fear, Make Dreams Happen, And Live Without Regret, by Richie Norton
  • The 4-Hour Work Week, Expanded and Updated, by Tim Ferriss
  • The Gamification Revolution:  How Leaders Leverage Game Mechanics To Crush The Competition, by Gabe Ziccherman and Joselin Linder
  • Speed Reading: How to Double or Triple Your Reading Speed in Just Under 1 Hour, by Justin Hammond
  • The Science of Marketing:  When to Tweet, What to Post, How to Blog, and Other Proven Strategies, by Dan Zarrella
  • For The Win: How Game Thinking Can Revolutionize Your Business, by Kevin Werbach and Dan Hunter
  • Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers, by Jan Chipchase
  • Gamification and Game Mechanics Made Simple, by Nordic Press
  • The End of Big: How The Internet Makes David The New Goliath, by Nicco Mele
  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, by Rajat Paharia
  • Straight Flush: The True Story of Six College Kids Who Dealt Their Way to a Billion-Dollar Online Poker Empire and How It All Came Crashing Down, by Ben Mezrich.  Fun read, but a slight let down from Ben Mezrich’s prior works Bringing Down The House, Busting Vegas, Ugly Americans or even Rigged.
  • Youtility, Why Smart Marketing Is About Help Not Hype, by Jay Baer

Makers, The New Industrial Revolution, by Chris Anderson is a genuinely fun, enjoyable read and a must for any marketer, entrepreneur or product developer.  Chris Anderson is a former editor of Wired and the author of The Long Tail: Why The Future is Selling Less of More (another very enjoyable read) and Free: The Future of a Radical Price.  Anderson is one of my favorite authors (behind Malcolm Gladwell, Michael Lewis and Ben Mezrich), and Makers is his best book to date.

Makers discusses 3-D printers, the rise of open hardware and the do-it-yourself maker movement.  For the last 100 plus years, marketer’s goals were to sell enormous amounts of mass produced items in order to gain economies of scale (Henry Ford:  You can get any color you want as long as it’s black).  Since small production runs were not very efficient, and small product changes could require significant upfront capital expenditures, creativity was naturally hindered.  With the continued improvement of digital development tools, 3-D printers, and desktop production, it is becoming easier, and much more affordable to create new prototypes, or even produce short production runs.  The potential creativity that could be unleashed by Maker movement is exciting.  Add in crowdsource funding, as well as, cloud factories, and the arena for creating new products has never been more promising.  We are all trying to make the next big thing, and fortunately, more and more tools are being developed that can help us get there.

The following are a few quotes from Makers, The New Industrial Revolution:

  • The beauty of the Web is that it democratized the tools of both invention and of production.
  • Computers amplify human potential:  they not only give people the power to create but can also spread their ideas quickly, creating communities, markets, even movements.
  • The idea of a “factory is, in a word, changing.  Just as the Web democratized bits, a new class of “rapid prototyping” technologies, from 3-D printers to laser cutters, is democratizing innovation in atoms.  You think the last two decades were amazing?  Just wait.
  • The great opportunity in the new Maker Movement is the ability to be both small and global.  Both artisanal and innovative.  Both high-tech and low-cost.  Starting small but getting big.  And, most of all, creating the sort of products that the world wants but doesn’t know it yet, because those products don’t fit neatly into the mass economics of the old model.


When you finish Makers, pick up Fabricated, The New World of 3D Printing, by Hod Lipson and Melba Kurman.  It was only released a few days ago.  It is not as quick of a read as Makers, but it is well written and has more meat.

You need to watch the pricing of your various television spots, as well as, when they air.  For station XYZ, late night runs from 11pm to 2am and costs $1200, while overnights run from 2am to 5am and cost $300.  If your spot airs at 1:53 am, and you are charged $1200, it is highly unlikely that your spot will be profitable as the number of viewers towards the end of late night is substantially smaller than the number of viewers during the beginning of late night.  A good media buyer will be watching this for you, but, as with everything, its important to watch the details.

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