Premium eCard Domain Portfolio

We are selling a portfolio of over 25 premium eCard domain names, including GreetingCards.com, BirthdayCards.com, Hanukkah.com, four national holidays and several religious holidays.  Annual revenue for the online greeting cards industry is $4 billion, yet no company currently has a dominant share.

GreetingCards.com and BirthdayCards.com were run as free greeting card sites from 2005 through 2009 (membership was available in 2005 and 2006) on virtual autopilot with no marketing expenses.  During that period, the sites generated $1.2 million in revenue mainly from advertising.  These sites have been owned by the same owner for fifteen years.  They are currently held as an investment and we are looking to monetize the portfolio.  We are also open to creative joint ventures.  Please contact Brian Dunn at 203-856-4267 to discuss or email brian@littlewhitedoginc.com

eCard Domain Name Portfolio:

• GreetingCards.com
• BirthdayCards.com
• Hanukkah.com
• HappyHanukkah.com
• HolidayGreetings.com
• GayCards.com
• MothersDayGreeting.com
• ColumbusDay.com
• LaborDay.com
• FourthOfJuly.com
• VeteransDay.com
• ValentineDay.com
• StValentinesDay.com
• PalmSunday.com
• PassoverSeder.com
• EasterBreak.com
• ChristmasCarol.com
• StockingStuffer.com
• FourOfJuly.com
• FourJuly.com
• FourthJuly.com
• ThankYouSoMuch.com
• YouAreInvited.com
• FriendlyReminder.com
• FriendlyReminders.com

Please contact Brian Dunn at 203-856-4267 to discuss or email brian@littlewhitedoginc.com

There has been significant recent growth in the online greeting card industry, while the brick and mortar greeting card industry has contracted. Online greeting card revenue has grown 19.5% per year for the past five years (2007-2012), including 17.2% in 2012.   However, over the same period, growth of the brick and mortar greeting card industry has contracted at 5.4% annually.

Note:  The Domain Portfolio will be sold as one lot.  Domain names are being sold without any of the code or content that may be on the site.

Hanukkah is the most popular spelling of the holiday (117 million search results in Google.  Chanukah displayed 1.5 million search results in Google).

Additional Info

• The popularity of online cards has surged, with sales of electronic cards — or custom printed ones ordered online — totaling $3.5 billion in 2012 from just $65 million a decade ago.
• Over the five years to 2013, industry concentration has decreased. The top three industry players account for 83.3% of revenues but the established operators (like Hallmark and American Greetings) are facing mounting competition from new entrants. Small niche companies have room to grow in this currently unsaturated marketplace.
• The Online Greeting Card Sales industry is expanding rapidly as consumers shift to online shopping and e-cards. An increasing number of broadband and mobile internet connections has helped facilitate consumer access to online greeting card retailers. Additionally, the industry provides consumers with convenient and often more affordable alternatives to brick-and-mortar greeting card retailers. During the next five years, technological advancements will continue to prop up industry expansion. Rising internet and mobile access will enable more consumers to buy greeting cards online, and industry marketing will attract consumers through social media and mobile applications.
• The increased use of technology will continue to adversely affect the brick and mortar retail greeting card industry. Consumers are increasingly using e-cards, e-mail and social networking sites.
• Hallmark Cards Inc and American Greetings together control 85% of the brick and mortar greeting card market in the US.

From the Greeting Card Association

• Annual retail sales of greeting cards are estimated between $7 and $8 billion.
• Americans purchase approximately 7 billion greeting cards each year.
• 9 out of 10 American households purchase greeting cards.
• Greeting cards are divided into two broad categories – Seasonal and Everyday cards.  Total card sales are split approximately 50-50 between these two categories.
• Women purchase an estimated 80% of all greeting cards. Women spend more time choosing a card than men, and are more likely to buy several cards at once.
• Seven out of 10 card buyers surveyed consider greeting cards “absolutely” or “almost” essential to them. Eight out of 10 of these buyers expect their purchases to remain the same going forward. Of the balance, twice as many card buyers say they will “increase” their purchasing as say they will “decrease” their purchasing in the coming year.
• Younger card buyers and those who are more technology savvy are currently the ones most engaged in buying paper greeting cards online.
• Most people now acknowledge many more birthdays than ever before because of Facebook, but they aren’t necessarily sending fewer cards as a result.
• The tradition of giving greeting cards as a meaningful expression of personal affection for another person is still being deeply ingrained in today’s youth, and this tradition will likely continue as they become adults and become responsible for managing their own important relationships.

Research links:

http://www.ibisworld.com/industry/online-greeting-card-sales.html

http://www.prweb.com/releases/2013/12/prweb11401866.htm

http://www.prweb.com/releases/2012/7/prweb9744115.htm

http://www.ibisworld.com/industry/default.aspx?indid=1235

http://www.greetingcard.org/AbouttheIndustry/tabid/58/Default.aspx