SCS Direct Inc Acquires Itzbeen Innovated Inc
Creator of the Pocket Nanny – The Award Winning Gadget Making Life Easier For Thousands of New Parents
Itzbeen Innovated Inc, developer of the award winning Itzbeen Pocket Nanny, was recently acquired by SCS Direct Inc, a consumer products company based in Milford, CT. The Itzbeen Pocket Nanny is a simple to use, must for have item for parents of newborns and has won a prestigious JPMA Innovation Award, as well as the iParenting Media Award for Best New Product.
The Pocket Nanny has helped thousands of sleep-deprived parents remember important baby care tasks. This clever device keeps track of when baby last napped or ate or had a diaper change, so new parents do not have to rely on their memory. It features one-touch timers that count up since the last changing, feeding, napping, as well as, optional alarms and a soft glow nightlight. The Pocket Nanny can be found at Amazon, Babies-R-Us, buybuyBaby and numerous other retailers.
“I look forward to seeing the next chapter of Itzbeen unfold and do great things with SCS Direct,” stated Greg Sheldon, founder of Itzbeen Innovated. “I’m also looking forward to developing future products together.”
The merger of Itzbeen Innovated with SCS Direct Inc strengthens the growing baby product sector that SCS has been building over the past several years, including Little Sprout Feeding Cups, Flyebaby infant airplane seat, and the Lullaby Light Cube portable Travel Soother. “We can’t wait to see what the future holds,” beams SCS Direct Owner Howard Greenspan. “It’s a terrific partnership and introduced many mutually beneficial synergies for both companies.”
The Itzbeen Innovated Inc. transaction was sourced and negotiated by Little White Dog Inc based in Norwalk, CT (www.LittleWhiteDoginc.com), the exclusive M&A representative of SCS Direct. Little White Dog continues to search for additional strategic partners with proprietary, quality products and strong retail distributions that can enhance SCS Direct’s platform.
SCS Direct Inc. is a product development company and creator of best selling brands that include: Flyebaby, Ride Along Dolly, Simple Cups, Deco, Good Cooking and numerous others. SCS products are featured in countless independent stores and mass retailers such as William Sonoma, BJs Warehouse, Bed Bath and Beyond, ToysRus and many more.
Little White Dog inc. 
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